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As the cradle of China's leading mid-to-high-end fashion brands, the Shenzhen fashion industry has been able to help cultivate and develop many well-known brands such as MARISFROLG, YINGER FASHION, EEKA FASHION, ELLASSAY etc.. That said, FashionSZshow has been growing and developing rapidly in the industry together with the Chinese fashion brands over the past 20 years.

In 2021, FashionSZshow undergoes a systematic and strategic upgrade, which turns a trade exhibition into a commerce system covering the entire chain of the fashion industry FASHION SHENZHEN. It consists of five series of activities including FashionSZshow, THE RUNWAY FASHION WEEK, NEST SHOWROOM, GBA FASHION SUMMIT, FASHION SHENZHEN·AWARDS.



FashionSZshow, officially named as "China International Fashion Brand Fair-Shenzhen”, is a professional fashion trade platform in FASHION SHENZHEN. FashionSZshow makes efforts to innovate the development of the fashion industry and provides references and guidance to match the various demands of order taking as well as channels development & brand promotion from fashion enterprises.


THE RUNWAY FASION WEEK is a dynamic event focusing on displaying brands and designers’ latest products in a way that brand design concepts and its biggest core values are conveyed to buyers, consumers and fashion media in a three-dimensional manner.


NEST SHOWROOM is a business promotion platform independent of FashionSZshow. Under a strict qualification mechanism, it only opens to brands that have successfully passed the professional committee’s review. NEST SHOWROOM adheres to the tenet of "delivering pioneering design concepts and spirit, achieving artistic expression and commercial success" to gather outstanding Chinese fashion designers to show their creativity and design.


GBA FASHION SUMMIT is dedicated to becoming a "Davos in the fashion industry", which focuses on the sustainable development opportunities and possibilities of China's fashion industry now and future. Every year, prominent speakers are invited to deliver speeches about the hottest topics in the industry at summits. Professional buyers and supplies are also proactively exchanged views and opinions to offer valuable inspirations.


FASHION SHENZHEN·AWARDS highlights the business spirit of "Focus, Innovation, Excellence" to award the companies, brands, designers, channel vendors, and strategic partners who have made outstanding contributions in all aspects of the industry according to authoritative industry experts selections.

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